The Social Fuse is a network that connects brands, agencies, and creators to transform influencer marketing through collaboration, education, and community.

We bring together industry professionals to create impactful campaigns, foster authentic partnerships, and share actionable insights. Through our network, tools, and events, The Social Fuse supports every step of the journey—from streamlining campaign briefs to building lasting connections. Join us in shaping the future of influencer marketing today.

The story behind The Social Fuse

The Social Fuse was inspired by my own challenges in influencer marketing. While working at a media agency, I spent far too many hours trying to find the right influencers for campaigns. What should’ve been straightforward often turned into a frustrating, time-consuming process, with many influencers either unavailable, uninterested, or unresponsive.

But I noticed a bigger problem: a disconnect between brands, agencies, and creators. Unlike other marketing channels, influencer marketing lacked that sense of collaboration and shared understanding. Creators wanted to bring their authentic voice to campaigns, but many felt overlooked or undervalued by the current systems. It was clear the industry needed a space where everyone could work together better.

That’s when the idea for The Social Fuse started to take shape—a network designed to bring the whole industry together, breaking down barriers and encouraging real collaboration between brands, agencies, and creators. With tools like the Collaboration Hub to easily connect brands and agencies with vetted, interested creators, plus events and resources to spark conversations and share insights, The Social Fuse is all about driving the industry forward together.

Built on the principles of connection, community, and mutual growth, The Social Fuse offers practical solutions and a space for open dialogue. We’re here to help the industry work better together and build a more collaborative future for influencer marketing.

Jessica Brennan. Founder.

Balancing quality with accessibility in influencer marketing

At The Social Fuse, we’re dedicated to raising influencer marketing standards while keeping it accessible for brands, agencies, and creators.

Quality Assurance: We uphold the highest standards across our network. From our vetted creators in the Collaboration Hub to insights shared at events, quality drives everything we do. Whether you're posting a brief or attending an event, building meaningful connections and achieving impactful results is our goal.

Accessible Opportunities: The Social Fuse offers free and affordable options to join our network and participate in events. With straightforward rates for posting campaign briefs in the Collaboration Hub, we make influencer marketing accessible for businesses of all sizes—from start-ups to established brands—while promoting collaboration and growth.